Made-to-order with recycled fabrics and Primaloft® ThermoplumeTM insulation.
After five decades as one of the world’s leading luxury apparel brand, Ralph Lauren is taking his namesake company to the next level of digital invention. More to the point, the famous name synonymous with luxury has taken the beauty and reflected that beauty back to Americans in the most tasteful and heartfelt way possible.
With a reach of premium lifestyle products including apparel, accessories, home fragrance and hospitality, Ralph Lauren can now put another feather in his cap with the expansion of digital customization. In the new millennium, the incredible journey through fashion technology will become the main focus and omnipresent as we enter into the future of fashion apparel.
As a pioneer in retail innovation and a leader in digital-first, on-demand customization, Ralph Lauren is once again taking technology and personalization to the next level. This holiday season, the brand is evolving its on-demand manufacturing experience to include one of its best-selling outerwear pieces – the packable quilted jacket. Using recycled nylon and polyester fabrics, the program reinforces the brand’s commitment to protecting the environment and reducing waste.
Considered the ultimate vehicle for self-expression, the Create Your Own Custom Program (CYO) has steadily evolved from on-demand manufacturing of the iconic Polo Shirt with a variety of color options and graphics to choose from, to over 500 ways to customize Ralph Lauren’s signature styles, including crewneck sweaters, fleece and oxford shirts across its various capabilities: Knit Your Own, Create Your Own and Print Your Own.
The introduction of the custom packable jacket marks one of the first times an apparel company applies this type of on-demand manufacturing technology to outerwear. There is no pre-made inventory – the product is cut and sewn to order. Customers decide their own style of the jacket from mock neck to hooded or vest. They choose the base color, sleeve, hood and zipper colors, and then further personalize the outerwear with a choice of polo pony logo colors then add a name or personal message to the inside label. The experience provides customers with the opportunity to create a perfectly unique, one-of-a-kind item. Launching at the onset of the holiday season, the custom outerwear piece also makes the ideal gift.
With this expansion of the Ralph Lauren innovative custom program, the brand continues to explore the world of on-demand manufacturing, a model with both immediate and future benefits, including reducing product inventory and waste, eliminating the need for markdowns and allowing for rapid fulfillment and agility in meeting consumer desires and taste. As traditional manufacturing processes give way to new technologies, the company looks to be at the forefront of what is emerging as a revolutionary new approach to meeting the needs of today’s consumer.
All of the down sourced for products manufactured by Ralph Lauren suppliers is certified by the Responsible Down Standard (RDS) or the Traceable Down Standard (TDS). Ralph Lauren became the first brand to incorporate a Primaloft® down alternative—ThermoPlumeTM— into its products. ThermoPlumeTM, made entirely from recycled plastic bottles, provides the same quality and function as conventional down, and is now incorporated into the Ralph Lauren packable down outerwear and the custom packable jacket.
The custom packable jacket will be exclusively available on RalphLauren.com in the US and EMEA across men’s, women’s and kids starting October 22nd. All customized pieces will ship directly to consumers with a complimentary packable pouch that can also be personalized. Customers are invited to share their designs at #myRL.
Published at Thu, 22 Oct 2020 21:00:00 +0000