{"id":4769,"date":"2021-01-28T03:36:31","date_gmt":"2021-01-28T03:36:31","guid":{"rendered":"https:\/\/techclot.com\/index.php\/2021\/01\/28\/robert-rice-the-man-shaking-up-industries-by-converging-ar-and-vr-with-blockchain-tech\/"},"modified":"2021-01-28T03:36:31","modified_gmt":"2021-01-28T03:36:31","slug":"robert-rice-the-man-shaking-up-industries-by-converging-ar-and-vr-with-blockchain-tech","status":"publish","type":"post","link":"https:\/\/techclot.com\/index.php\/2021\/01\/28\/robert-rice-the-man-shaking-up-industries-by-converging-ar-and-vr-with-blockchain-tech\/","title":{"rendered":"Robert Rice: The man shaking up industries by converging AR and VR with blockchain tech"},"content":{"rendered":"

Robert Rice: The man shaking up industries by converging AR and VR with blockchain tech<\/a><\/p>\n

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When emerging technologies collide, the effects are game changing. Those at the forefront of augmented and virtual reality have already transformed multiple industries. But what happens when you apply blockchain<\/a> technology, putting both the 3D and real world on chain? It allows for unparalleled personalization of data and most importantly, profitability that anyone can build on, reaping their just rewards. <\/p>\n

Robert Rice is the founder and CEO of Transmira Inc. the developer of Omniscape<\/a>, an XR platform seamlessly blending AR and VR. He also happened to coin the term XR, the umbrella term for mixing the two mixed reality technologies. I was pleased to bump into Robert at an investment summit in Dubai<\/a>, where he was giving a presentation on how the Bitcoin SV<\/a> (BSV) blockchain allows him to augment smart cities in a way that is safe and secure. We sat down to record the latest episode of CoinGeek Conversations.<\/p>\n

Having started out as a comic book store owner, Rice was the first to use PC components in arcade games and was noted as an Internet Gaming Pioneer by Advertising Age magazine in 1996. Flash forward to today, he explained Omniscape\u2019s unparalleled advertising offer to brands. \u201cStarbucks for example can do a campaign and geo-locate 3D Starbucks coffee cups all over the place.\u201d Imagine Pok\u00e9mon GO, but once you\u2019ve found your coffee cup you can redeem it at the nearest Starbucks for an actual cup of coffee. So, what\u2019s in it for Starbucks? By placing objects where their customers are, they are able to target audiences on an individual level, driving them straight into their stores.<\/p>\n

\u201cImagine watching a Superbowl and a Doritos commercial comes on TV. Well, whip out your phone because there\u2019s probably going to be a 3D bag of Doritos that you can grab.\u201d Triggering content from live streamed TV, Robert explained the super impressive part. \u201cLet\u2019s say there\u2019s three people sitting on a couch watching the football game and the Doritos commercial comes on TV, we can deliver a different experience to each one. Maybe I\u2019m getting the free bag of Doritos, the guy next to me is getting an offer on Dr. Pepper\u2026 now that I can deliver it that way, I\u2019m also getting data back.\u201d He is taking targeted advertising to the next level by allowing for data to be broken down to each individual household member\u2019s preferences, tracking and changing content in real time.<\/p>\n

Another industry that Robert and his team are shaking up is global digital real estate. And he\u2019s keen to see individuals having a fun experience which allows them to profit from ownership. \u201cFor 2 or 3 dollars, you can go onto Omniscape and buy a location somewhere. And that space is yours for 2 years, just like a Domain name.\u201d You then have the power to trade your space for profit. And for those wanting to make a social impact, Robert is also hoping to create space. For example, by buying a piece of the ocean, Omniscape hopes to donate the profits to charities that are fighting to protect the world\u2019s oceans.<\/p>\n

Like the data offering for advertisers, the virtual real estate platform will exist on the blockchain. And Robert is adamant that this is only possible on BSV. \u201cThere really is no choice when you compare the technical pieces: the size, speed, scale, cost; you\u2019d have to be an idiot in my industry to do something else that\u2019s not Bitcoin SV.\u201d<\/p>\n

For Robert, it\u2019s important to not only build things for the benefit of businesses and brands. But for individuals too. \u201cI think that, if we can make it easy for anybody: business, brand, consumer, content creator to make things and monetize it quickly, I think we\u2019ll destroy everybody else.\u201d<\/p>\n

Check out this week\u2019s episode of CoinGeek Conversation to learn more about what Robert is doing in the space, his predictions for game changing industries over the next couple of decades and his comic character alter ego. Robert Rice. You\u2019re a hero. <\/p>\n

Hear the whole of Robert Rice\u2019s interview in this week\u2019s CoinGeek Conversations podcast or catch up with other recent episodes:<\/strong><\/p>\n

You can also watch the podcast video on YouTube<\/a>. <\/strong><\/p>\n

Please subscribe to CoinGeek Conversations \u2013 this is part of the podcast\u2019s fourth season. If you\u2019re new to it, there are plenty of previous episodes to catch up with.<\/strong><\/p>\n

Here\u2019s how to find them:<\/strong><\/p>\n

\u2013 Search for \u201cCoinGeek Conversations\u201d wherever you get your podcasts<\/strong><\/p>\n

\u2013 Subscribe on <\/strong>iTunes<\/strong><\/a><\/p>\n

\u2013 Listen on <\/strong>Spotify<\/strong><\/a><\/p>\n

\u2013 Visit the <\/strong>CoinGeek Conversations website<\/strong><\/a><\/p>\n

\u2013 Watch on the <\/strong>CoinGeek Conversations YouTube playlist<\/strong><\/a><\/p>\n

New to Bitcoin? Check out CoinGeek\u2019s <\/i><\/b>Bitcoin for Beginners<\/i><\/b><\/a> section, the ultimate resource guide to learn more about Bitcoin\u2014as originally envisioned by Satoshi Nakamoto\u2014and blockchain.<\/i><\/b><\/p>\n<\/p>\n

Published at Thu, 28 Jan 2021 00:07:08 +0000<\/p>\n","protected":false},"excerpt":{"rendered":"

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