{"id":3257,"date":"2020-10-14T20:00:59","date_gmt":"2020-10-14T20:00:59","guid":{"rendered":"https:\/\/techclot.com\/index.php\/2020\/10\/14\/accenture-says-3d-immersive-tech-to-draw-more-online-shoppers\/"},"modified":"2020-10-14T20:00:59","modified_gmt":"2020-10-14T20:00:59","slug":"accenture-says-3d-immersive-tech-to-draw-more-online-shoppers","status":"publish","type":"post","link":"https:\/\/techclot.com\/index.php\/2020\/10\/14\/accenture-says-3d-immersive-tech-to-draw-more-online-shoppers\/","title":{"rendered":"Accenture says 3D, immersive tech to draw more online shoppers"},"content":{"rendered":"

Accenture says 3D, immersive tech to draw more online shoppers<\/a><\/p>\n

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\n\t\t\t\t\tCONSUMERS are at a tipping point for immersive experiences in digital commerce, according to a new global research released by professional services provider Accenture.<\/p>\n

The report said immersive technologies such as augmented and virtual reality and 3D content can enhance consumer purchasing confidence and increase online sales.
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Produced by Accenture Interactive and based on a survey of more than 3,000 consumers across North America, Europe and Asia-Pacific, the report \u201cTry It. Trust It. Buy It.\u201d notes that the recent impact of the coronavirus disease 2019 (Covid-19) has drastically shifted consumer behavior, with shoppers now embracing new immersive technologies related to online shopping.<\/p>\n

In fact, 47 percent of consumers said these technologies make them feel connected with products.<\/p>\n

The report suggests that as companies increase their focus on these technologies \u2014 64 percent of leading consumer brands are starting to invest in augmented reality, virtual reality, 3D content and 360-degree video \u2014 they should shift their thinking from investing in one-off experiences to driving scale and efficiency to these experiences.<\/p>\n

In fact, the research found that immersive experiences can boost consumer confidence in an online purchase by 4.0 percent globally and by 9.0 percent in North America.<\/p>\n

\u201cThe time to reimagine digital commerce is now, as consumers are ready for an evolution of the online shopping experience \u2014 especially in the wake of Covid-19,\u201d said Rori Duboff, a managing director for strategy and innovation at Accenture Interactive.<\/p>\n

\u201cBrands need to understand how the rapidly accelerating area of immersive technology can help drive scale in this new era of online shopping,\u201d he added.<\/p>\n

The research found that consumers are ready for a revamped online shopping experience, with nearly half (47 percent) saying they would pay extra for a product if they could customize it or personalize it using immersive technologies.<\/p>\n

The study also found that consumers are open to purchasing more big-ticket items, such as cars and luxury goods, online.<\/p>\n

Consumers also see immersive technologies as foundational for online shopping experiences in the future. For instance, three in five consumers (61 percent) said they would be more likely to buy from a brand that uses immersive technologies.<\/p>\n

Among some of the report\u2019s other findings:<\/p>\n

\u2022 More than half (48 percent) of consumers would better remember brands that regularly engage them with immersive technologies.<\/p>\n

\u2022 More than half (47 percent) of consumers said they are likely to engage with a product using immersive technologies if it provides personalized recommendations to suit their needs.<\/p>\n

\u201cUnlike anything else in digital commerce, immersive experiences provide accessibility and tangibility,\u201d Duboff said. \u201cWhen a few clicks let you see a designer handbag in 3D or a 360\u00b0 view of a mountain top getaway, and augmented reality lets you see if a lipstick color works with your skin tone, you\u2019re that much closer to experiencing the truth about the product.\u201d<\/p>\n

Accenture Interactive surveyed 3,087 consumers across North America, Europe and the Asia Pacific region who relied on immersive technologies to evaluate and\/or purchase a product and\/or service online over the previous six months. (PR)<\/strong><\/p>\n

<\/p>\n

Published at Wed, 14 Oct 2020 06:11:15 +0000<\/p>\n","protected":false},"excerpt":{"rendered":"

Accenture says 3D, immersive tech to draw more online shoppers CONSUMERS are at a tipping…<\/p>\n","protected":false},"author":12,"featured_media":3256,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-3257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-augmented-virtual-reality"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/techclot.com\/wp-content\/uploads\/2020\/10\/XJeTFI.jpg?fit=800%2C533&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3orZX-Qx","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/posts\/3257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/comments?post=3257"}],"version-history":[{"count":0,"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/posts\/3257\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/media\/3256"}],"wp:attachment":[{"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/media?parent=3257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/categories?post=3257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/tags?post=3257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}