{"id":2367,"date":"2020-08-24T19:53:52","date_gmt":"2020-08-24T19:53:52","guid":{"rendered":"https:\/\/techclot.com\/index.php\/2020\/08\/24\/czech-firm-pikto-digital-pioneers-environmentally-friendly-fashion-technology\/"},"modified":"2020-08-24T19:53:52","modified_gmt":"2020-08-24T19:53:52","slug":"czech-firm-pikto-digital-pioneers-environmentally-friendly-fashion-technology","status":"publish","type":"post","link":"https:\/\/techclot.com\/index.php\/2020\/08\/24\/czech-firm-pikto-digital-pioneers-environmentally-friendly-fashion-technology\/","title":{"rendered":"Czech firm Pikto Digital pioneers environmentally-friendly fashion technology"},"content":{"rendered":"<p><a href=\"https:\/\/www.google.com\/url?rct=j&#038;sa=t&#038;url=https:\/\/news.expats.cz\/prague-technology\/czech-firm-pikto-digital-pioneers-environmentally-friendly-fashion-technology\/&#038;ct=ga&#038;cd=CAIyHDU0ZDg1MzlhZGMxZjZmMWM6Y28udWs6ZW46R0I&#038;usg=AFQjCNHKhCekuCUSy5ECXLJOhNnowcVRqg\">Czech firm Pikto Digital pioneers environmentally-friendly fashion technology<\/a><\/p>\n<p><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-71231\" src=\"https:\/\/i0.wp.com\/techclot.com\/wp-content\/uploads\/2020\/08\/GKyaOi.png?resize=640%2C74&#038;ssl=1\" alt=\", Czech firm Pikto Digital pioneers environmentally-friendly fashion technology, Expats.cz Latest News &amp;amp; Articles - Prague and the Czech Republic, Expats.cz Latest News &amp;amp; Articles - Prague and the Czech Republic\" width=\"640\" height=\"74\" srcset=\"https:\/\/techclot.com\/wp-content\/uploads\/2020\/08\/GKyaOi.png 640w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/06\/czechinvest-banner-600x69.png 600w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/06\/czechinvest-banner-150x17.png 150w\" sizes=\"(max-width: 640px) 100vw, 640px\"><\/noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-71231 lazyload\" data-src=\"https:\/\/i0.wp.com\/techclot.com\/wp-content\/uploads\/2020\/08\/GKyaOi.png?resize=640%2C74&#038;ssl=1\" alt=\", Czech firm Pikto Digital pioneers environmentally-friendly fashion technology, Expats.cz Latest News &amp;amp; Articles - Prague and the Czech Republic, Expats.cz Latest News &amp;amp; Articles - Prague and the Czech Republic\" width=\"640\" height=\"74\" data-srcset=\"https:\/\/techclot.com\/wp-content\/uploads\/2020\/08\/GKyaOi.png 640w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/06\/czechinvest-banner-600x69.png 600w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/06\/czechinvest-banner-150x17.png 150w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" data-aspectratio=\"640\/74\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/74;\"><\/p>\n<p>The fashion industry has a big impact on the environment. A Czech company is trying to change that. Pikto Digital, based in B\u0159eclav, South Moravia, makes a machine to print on fabric in an environmentally friendly way using new technology for digital pigmentation.<\/p>\n<p>The natural dyes aren\u2019t bound to the fabric chemically, but mechanically. The process greatly reduces the amount of pollutants used in printing, does not consume water, and can be used on any type of fabric.<\/p>\n<p>The textile industry is the second-biggest polluter after the oil industry. Some 20% of the world\u2019s water is polluted due to clothing production. The industry annually consumes enough energy to power a quarter of the United States, and the amount of greenhouse gases produced is comparable to the emissions of 94 million automobiles.<\/p>\n<p>Pikto Digital\u2019s patented Maverick machine greatly reduced that impact. On a volume of 1 million square meters of produced fabric, enough for 700,000 T-shirts, the machine will save seven tons of chemicals and 65,000 litters of water, and reduce electricity consumption by roughly 70% compared to standard machines.<\/p>\n<figure id=\"attachment_74954\" aria-describedby=\"caption-attachment-74954\" class=\"wp-caption alignnone\"><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"size-full wp-image-74954\" src=\"https:\/\/i0.wp.com\/techclot.com\/wp-content\/uploads\/2020\/08\/a3kUex.jpg?resize=640%2C427&#038;ssl=1\" alt=\", Czech firm Pikto Digital pioneers environmentally-friendly fashion technology, Expats.cz Latest News &amp;amp; Articles - Prague and the Czech Republic, Expats.cz Latest News &amp;amp; Articles - Prague and the Czech Republic\" width=\"640\" height=\"427\" srcset=\"https:\/\/techclot.com\/wp-content\/uploads\/2020\/08\/a3kUex.jpg 1600w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/08\/pitko-digital-02-600x400.jpg 600w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/08\/pitko-digital-02-1024x683.jpg 1024w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/08\/pitko-digital-02-150x100.jpg 150w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/08\/pitko-digital-02-768x512.jpg 768w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/08\/pitko-digital-02-1536x1024.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"><\/noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"size-full wp-image-74954 lazyload\" data-src=\"https:\/\/i0.wp.com\/techclot.com\/wp-content\/uploads\/2020\/08\/a3kUex.jpg?resize=640%2C427&#038;ssl=1\" alt=\", Czech firm Pikto Digital pioneers environmentally-friendly fashion technology, Expats.cz Latest News &amp;amp; Articles - Prague and the Czech Republic, Expats.cz Latest News &amp;amp; Articles - Prague and the Czech Republic\" width=\"640\" height=\"427\" data-srcset=\"https:\/\/techclot.com\/wp-content\/uploads\/2020\/08\/a3kUex.jpg 1600w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/08\/pitko-digital-02-600x400.jpg 600w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/08\/pitko-digital-02-1024x683.jpg 1024w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/08\/pitko-digital-02-150x100.jpg 150w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/08\/pitko-digital-02-768x512.jpg 768w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/08\/pitko-digital-02-1536x1024.jpg 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" data-aspectratio=\"1600\/1067\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/427;\"><figcaption id=\"caption-attachment-74954\" class=\"wp-caption-text\">In 2019, Pikto Digital took part in a CzechInvest startup roadshow and visited Brno \/ via CzechInvest<\/figcaption><\/figure>\n<p>With this volume of production, the customer\u2019s investment in the machine will be returned within approximately one year.<\/p>\n<p>Pikto Digital has no competition yet for its type of technology. Five years ago, Slovak entrepreneur Franti\u0161ek Bal\u00e1zsy predicted that ecological textile production would increase in importance. Bal\u00e1zsy became interested in digital pigmentation and developed smart software that controls the entire Maverick machine.<\/p>\n<p>His long-time friend Daniel \u0160ul\u00edk, a mechatronics engineer, designed and built the machine. They already got additional funding from a group of investors who liked the idea.<\/p>\n<p>\u201cIf you decide to produce printed textiles, it\u2019s not enough to just have a printer. Depending on the chosen printing technology, you need several other devices,\u201d Lucie Kadlecov\u00e1, business development manager at Pikto Digital, said.<\/p>\n<figure id=\"attachment_74957\" aria-describedby=\"caption-attachment-74957\" class=\"wp-caption alignnone\"><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"size-full wp-image-74957\" src=\"https:\/\/i0.wp.com\/techclot.com\/wp-content\/uploads\/2020\/08\/Okd68V.jpg?resize=640%2C389&#038;ssl=1\" alt=\", Czech firm Pikto Digital pioneers environmentally-friendly fashion technology, Expats.cz Latest News &amp;amp; Articles - Prague and the Czech Republic, Expats.cz Latest News &amp;amp; Articles - Prague and the Czech Republic\" width=\"640\" height=\"389\" srcset=\"https:\/\/techclot.com\/wp-content\/uploads\/2020\/08\/Okd68V.jpg 1600w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/08\/pitko-digital-03-600x365.jpg 600w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/08\/pitko-digital-03-1024x622.jpg 1024w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/08\/pitko-digital-03-150x91.jpg 150w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/08\/pitko-digital-03-768x467.jpg 768w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/08\/pitko-digital-03-1536x933.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"><\/noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"size-full wp-image-74957 lazyload\" data-src=\"https:\/\/i0.wp.com\/techclot.com\/wp-content\/uploads\/2020\/08\/Okd68V.jpg?resize=640%2C389&#038;ssl=1\" alt=\", Czech firm Pikto Digital pioneers environmentally-friendly fashion technology, Expats.cz Latest News &amp;amp; Articles - Prague and the Czech Republic, Expats.cz Latest News &amp;amp; Articles - Prague and the Czech Republic\" width=\"640\" height=\"389\" data-srcset=\"https:\/\/techclot.com\/wp-content\/uploads\/2020\/08\/Okd68V.jpg 1600w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/08\/pitko-digital-03-600x365.jpg 600w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/08\/pitko-digital-03-1024x622.jpg 1024w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/08\/pitko-digital-03-150x91.jpg 150w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/08\/pitko-digital-03-768x467.jpg 768w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/08\/pitko-digital-03-1536x933.jpg 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" data-aspectratio=\"1600\/972\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/389;\"><figcaption id=\"caption-attachment-74957\" class=\"wp-caption-text\">Pikto Digital exhibited in India in connection with a trade delegation of the Ministry of Industry and Trade \/ via CzechInvest<\/figcaption><\/figure>\n<p>\u201cOur company is the only one on the market to offer a patented machine that will provide the complete production process in a set with a pigment printer. Our machine is able to impregnate the fabric, dry it, fix the color and, if necessary, it can also carry out post-treatment of the fabric,\u201d she added.<\/p>\n<p>Pikto Digital made a prototype in May 2019 and decided to try to penetrate foreign markets. It was interested in feedback from potential distributors, clients and strategic partners. In June 2019, the company participated in <a href=\"https:\/\/bit.ly\/2FSvoPJ\" target=\"_blank\" rel=\"noopener noreferrer\">CzechInvest<\/a>\u2019s CzechMatch week-long acceleration program in Singapore.<\/p>\n<p>During the program the company received mentoring, including suggestions for its development and business strategy.<\/p>\n<p>\u201cAn enriching aspect for us was the meetings with people from various sectors, primarily from the textile industry, which would not have happened so easily without <a href=\"https:\/\/bit.ly\/2FSvoPJ\" target=\"_blank\" rel=\"noopener noreferrer\">CzechInvest<\/a>. We received feedback from them, and they confirmed to us that this is a dynamic field with strong pressure to innovate and respect the environment,\u201d Vladim\u00edr Hi\u010d\u00e1k, sales director at Pikto Digital, said.<\/p>\n<figure id=\"attachment_74960\" aria-describedby=\"caption-attachment-74960\" class=\"wp-caption alignnone\"><noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"size-full wp-image-74960\" src=\"https:\/\/i0.wp.com\/techclot.com\/wp-content\/uploads\/2020\/08\/oXnZlC.jpg?resize=640%2C344&#038;ssl=1\" alt=\", Czech firm Pikto Digital pioneers environmentally-friendly fashion technology, Expats.cz Latest News &amp;amp; Articles - Prague and the Czech Republic, Expats.cz Latest News &amp;amp; Articles - Prague and the Czech Republic\" width=\"640\" height=\"344\" srcset=\"https:\/\/techclot.com\/wp-content\/uploads\/2020\/08\/oXnZlC.jpg 1600w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/08\/pitko-digital-04-600x323.jpg 600w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/08\/pitko-digital-04-1024x550.jpg 1024w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/08\/pitko-digital-04-150x81.jpg 150w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/08\/pitko-digital-04-768x413.jpg 768w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/08\/pitko-digital-04-1536x826.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"><\/noscript><img data-recalc-dims=\"1\" decoding=\"async\" class=\"size-full wp-image-74960 lazyload\" data-src=\"https:\/\/i0.wp.com\/techclot.com\/wp-content\/uploads\/2020\/08\/oXnZlC.jpg?resize=640%2C344&#038;ssl=1\" alt=\", Czech firm Pikto Digital pioneers environmentally-friendly fashion technology, Expats.cz Latest News &amp;amp; Articles - Prague and the Czech Republic, Expats.cz Latest News &amp;amp; Articles - Prague and the Czech Republic\" width=\"640\" height=\"344\" data-srcset=\"https:\/\/techclot.com\/wp-content\/uploads\/2020\/08\/oXnZlC.jpg 1600w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/08\/pitko-digital-04-600x323.jpg 600w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/08\/pitko-digital-04-1024x550.jpg 1024w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/08\/pitko-digital-04-150x81.jpg 150w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/08\/pitko-digital-04-768x413.jpg 768w, https:\/\/news.expats.cz\/wp-content\/uploads\/2020\/08\/pitko-digital-04-1536x826.jpg 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" data-aspectratio=\"1600\/860\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/344;\"><figcaption id=\"caption-attachment-74960\" class=\"wp-caption-text\">Pitko Digital traveled to New York with the CzechMatch program \/ via CzechInvest<\/figcaption><\/figure>\n<p>Business meetings were arranged for them by the Singaporean accelerator Expara, with which <a href=\"https:\/\/bit.ly\/2FSvoPJ\" target=\"_blank\" rel=\"noopener noreferrer\">CzechInvest<\/a> cooperates abroad. \u201cEvery meeting was attended by one of Expara\u2019s employees, who helped us with the preparation of our presentation and negotiations. That was very beneficial,\u201d Hi\u010d\u00e1k adds.<\/p>\n<p>The company participated in another CzechMatch program, traveling to New York in September 2019 to evaluate their options in America.<\/p>\n<p>\u201cWe met with a full range of mentors and investors and gained an overview of the local startup ecosystem. However, we didn\u2019t manage to establish contacts in the textile industry. In short, the American market works differently and still remains difficult for us to reach,\u201d Kadlecov\u00e1 said.<\/p>\n<p>With support from <a href=\"https:\/\/bit.ly\/2FSvoPJ\" target=\"_blank\" rel=\"noopener noreferrer\">CzechInvest<\/a>, Pikto Digital in November 2019 was part of a Czech Ministry of Industry and Trade delegation. The company presented its product in India, a textile superpower that now places great emphasis on ecology. There was strong interest in its technology there, and the company has been in contact with potential customers.<\/p>\n<p>\u201cCzechInvest\u2019s team showed us a professional and friendly approach, thanks to which we were able to thoroughly prepare for the Asian and American markets. This experience changed our opinion of the state administration.\u201d Hi\u010d\u00e1k said.<\/p>\n<p>To show that the fabric can be of comparable quality, even if it is produced by means of a more environmentally friendly process, the company offered its technology to the newly established Fabrissimo brand.<\/p>\n<p>\u201cWe also want to offer the final product, a printed fabric, and thus show customers that our technology works. It will help us increase brand awareness and subsequently form long-term partnerships,\u201d Kadlecov\u00e1 concludes.<\/p>\n<\/p>\n<p>Published at Mon, 24 Aug 2020 07:18:45 +0000<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Czech firm Pikto Digital pioneers environmentally-friendly fashion technology The fashion industry has a big impact&#8230;<\/p>\n","protected":false},"author":4,"featured_media":2366,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[176],"tags":[],"class_list":["post-2367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-lifestyle-luxury"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/techclot.com\/wp-content\/uploads\/2020\/08\/oXnZlC.jpg?fit=1600%2C860&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3orZX-Cb","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/posts\/2367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/comments?post=2367"}],"version-history":[{"count":0,"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/posts\/2367\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/media\/2366"}],"wp:attachment":[{"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/media?parent=2367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/categories?post=2367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/tags?post=2367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}