{"id":1988,"date":"2020-08-15T17:40:37","date_gmt":"2020-08-15T17:40:37","guid":{"rendered":"https:\/\/techclot.com\/index.php\/2020\/08\/15\/the-coming-age-of-digital-reality\/"},"modified":"2020-08-15T17:40:37","modified_gmt":"2020-08-15T17:40:37","slug":"the-coming-age-of-digital-reality","status":"publish","type":"post","link":"https:\/\/techclot.com\/index.php\/2020\/08\/15\/the-coming-age-of-digital-reality\/","title":{"rendered":"The coming age of digital reality"},"content":{"rendered":"<p><a href=\"https:\/\/www.google.com\/url?rct=j&#038;sa=t&#038;url=https:\/\/www.axios.com\/digital-reality-artificial-intelligence-technology-73086bdb-3101-4aa1-8e65-f28b578ed05d.html&#038;ct=ga&#038;cd=CAIyHGQzYWQwNmI0YTFiYjA3MmU6Y28udWs6ZW46R0I&#038;usg=AFQjCNGYcYDd7u17iw_mNQq86V4Sxo5i-Q\">The coming age of digital reality<\/a><\/p>\n<div class=\"cbbc7v-0 iNrCiz\">\n<div class=\"dm9ls1-0 bIqTEE\"><img data-recalc-dims=\"1\" decoding=\"async\" data-testid=\"amp-tag\" height=\"360\" layout=\"responsive\" width=\"640\" data-src=\"https:\/\/i0.wp.com\/techclot.com\/wp-content\/uploads\/2020\/08\/Qlw1FZ.jpg?resize=640%2C360&#038;ssl=1\" alt=\"Illustration of a virtual reality headset.\" class=\"i-amphtml-layout-responsive i-amphtml-layout-size-defined lazyload\" i-amphtml-layout=\"responsive\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/360;\"><i-amphtml-sizer><\/i-amphtml-sizer><!-- nothing --><\/div><figcaption class=\"cbbc7v-1 gkungq\">\n<p>Illustration: Annelise Capossela\/Axios<\/p>\n<\/figcaption><\/div>\n<div class=\"col-1-13 sm:col-3-11 \">\n<div class=\"b0w77w-0 jctzOA gtm-story-text p mt-12 mb-20 sm:mt-20\">\n<p>The next decade of technological advances \u2014 in virtual reality and AI \u2014 is poised to move more of human life into the digital realm. <\/p>\n<p><strong>The big picture: <\/strong>Moments of great upheaval are often followed by major technological and social innovations. Prompted in part by the pandemic, the 2020s could see the development of a new reality that captures the best of the analogue and virtual worlds.<\/p>\n<p><strong>What&#8217;s happening: <\/strong><a class=\"gtm-content-click\" data-vars-link-text=\"In a recent report\" data-vars-click-url=\"https:\/\/atelier.net\/strativerse\/?pg=about\" data-vars-content-id=\"73086bdb-3101-4aa1-8e65-f28b578ed05d\" data-vars-headline=\"The coming age of digital reality\" data-vars-event-category=\"story\" data-vars-sub-category=\"story\" data-vars-item=\"in_content_link\" href=\"https:\/\/atelier.net\/strativerse\/?pg=about\" target=\"_blank\" rel=\"noopener noreferrer\">In a recent report<\/a>, L&#8217;Atelier, a foresight company that is part of the French banking giant BNP Paribas, mapped the development of more than 80 current technologies in an effort to predict how they&#8217;ll change life by the next decade. <\/p>\n<ul>\n<li>The technologies were evaluated with NASA&#8217;s Technology Readiness Level method, which charts them on a scale of 1 (basic principles in the process of being tested) to 9 (already being incorporated into daily life).<\/li>\n<li>The advances were broadly grouped into major areas like immersive reality, human enhancement and artificial intelligence.<\/li>\n<li>The bigger challenge to prediction isn&#8217;t forecasting technological change, &#8220;but understanding societal change,&#8221; L&#8217;Atelier CEO John Egan says.<\/li>\n<\/ul>\n<p><strong>Egan sees the pandemic<\/strong> \u2014 which has made the physical environment outright dangerous \u2014 accelerating the penetration of businesses and technologies that &#8220;develop and maintain in virtual space.&#8221;<\/p>\n<ul>\n<li>That includes what L&#8217;Atelier classifies as &#8220;immersive technology&#8221; \u2014 virtual reality (VR) that departs physical space for one that exists entirely online, augmented reality (AR) that adds virtual overlays to the bricks-and-mortar environment, and mixed reality that allows a user to jump between the two.<\/li>\n<\/ul>\n<p><strong>Take Fortnite:<\/strong> The <a class=\"gtm-content-click\" data-vars-link-text=\"tens of millions of users\" data-vars-click-url=\"https:\/\/www.gamesradar.com\/how-many-people-play-fortnite\/\" data-vars-content-id=\"73086bdb-3101-4aa1-8e65-f28b578ed05d\" data-vars-headline=\"The coming age of digital reality\" data-vars-event-category=\"story\" data-vars-sub-category=\"story\" data-vars-item=\"in_content_link\" href=\"https:\/\/www.gamesradar.com\/how-many-people-play-fortnite\/\" target=\"_blank\" rel=\"noopener noreferrer\">tens of millions of users<\/a> who regularly play it aren&#8217;t just shooting each other <a class=\"gtm-content-click\" data-vars-link-text=\"in between dance moves\" data-vars-click-url=\"https:\/\/www.newidea.com.au\/9-fortnite-dances-everyone-should-know\" data-vars-content-id=\"73086bdb-3101-4aa1-8e65-f28b578ed05d\" data-vars-headline=\"The coming age of digital reality\" data-vars-event-category=\"story\" data-vars-sub-category=\"story\" data-vars-item=\"in_content_link\" href=\"https:\/\/www.newidea.com.au\/9-fortnite-dances-everyone-should-know\" target=\"_blank\" rel=\"noopener noreferrer\">in between dance moves<\/a> \u2014 they&#8217;re taking part in a virtual space where they can socialize and even watch <a class=\"gtm-content-click\" data-vars-link-text=\"films\" data-vars-click-url=\"https:\/\/www.pocket-lint.com\/games\/news\/152687-how-to-watch-movies-in-fortnite-and-which-films-are-showing-when\" data-vars-content-id=\"73086bdb-3101-4aa1-8e65-f28b578ed05d\" data-vars-headline=\"The coming age of digital reality\" data-vars-event-category=\"story\" data-vars-sub-category=\"story\" data-vars-item=\"in_content_link\" href=\"https:\/\/www.pocket-lint.com\/games\/news\/152687-how-to-watch-movies-in-fortnite-and-which-films-are-showing-when\" target=\"_blank\" rel=\"noopener noreferrer\">films<\/a> and <a class=\"gtm-content-click\" data-vars-link-text=\"concerts\" data-vars-click-url=\"https:\/\/www.theverge.com\/2020\/4\/23\/21233637\/travis-scott-fortnite-concert-astronomical-live-report\" data-vars-content-id=\"73086bdb-3101-4aa1-8e65-f28b578ed05d\" data-vars-headline=\"The coming age of digital reality\" data-vars-event-category=\"story\" data-vars-sub-category=\"story\" data-vars-item=\"in_content_link\" href=\"https:\/\/www.theverge.com\/2020\/4\/23\/21233637\/travis-scott-fortnite-concert-astronomical-live-report\" target=\"_blank\" rel=\"noopener noreferrer\">concerts<\/a>. <\/p>\n<ul>\n<li>By the 2030s, says Egan, &#8220;tech will facilitate a new digital infrastructure that sits on top of the physical infrastructure, one that will be unique to individuals through AR glassware and eventually through contact lens and even neural implants.&#8221;<\/li>\n<\/ul>\n<p><strong>Details: <\/strong>Apple is said to be <a class=\"gtm-content-click\" data-vars-link-text=\"developing an AR headset\" data-vars-click-url=\"https:\/\/gizmodo.com\/apple-glasses-rumors-have-me-stressed-about-ars-biggest-1844466131\" data-vars-content-id=\"73086bdb-3101-4aa1-8e65-f28b578ed05d\" data-vars-headline=\"The coming age of digital reality\" data-vars-event-category=\"story\" data-vars-sub-category=\"story\" data-vars-item=\"in_content_link\" href=\"https:\/\/gizmodo.com\/apple-glasses-rumors-have-me-stressed-about-ars-biggest-1844466131\" target=\"_blank\" rel=\"noopener noreferrer\">developing an AR headset<\/a>, while Google recently <a class=\"gtm-content-click\" data-vars-link-text=\"bought the smart glasses company North\" data-vars-click-url=\"https:\/\/www.axios.com\/google-buys-smart-glasses-firm-north-c15f5280-6333-41b6-ad3d-e6002534ff7b.html\" data-vars-content-id=\"73086bdb-3101-4aa1-8e65-f28b578ed05d\" data-vars-headline=\"The coming age of digital reality\" data-vars-event-category=\"story\" data-vars-sub-category=\"story\" data-vars-item=\"in_content_link\" href=\"https:\/\/www.axios.com\/google-buys-smart-glasses-firm-north-c15f5280-6333-41b6-ad3d-e6002534ff7b.html\" target=\"_self\" rel=\"noopener noreferrer\">bought the smart glasses company North<\/a>. <\/p>\n<ul>\n<li>Holoride, a spinoff of the German car company Audi, has developed in-car VR technology for passengers that matches the speed and moves of the vehicle, eliminating the motion sickness that often accompanies virtual reality.<\/li>\n<li>Nils Wollny, Holoride&#8217;s CEO, notes that non-driving passengers take more than 1.5 billion rides a day, and that technology like theirs opens up a huge potential audience to new ways of virtually experiencing games, media and more. <\/li>\n<\/ul>\n<p><strong>Yes, but: <\/strong>The pandemic has yet to lead to the takeoff of virtual reality that many experts expected. <\/p>\n<ul>\n<li>While lockdowns may have provided the perfect environment to try VR, the tech is still trapped in what my Axios colleague Ina Fried <a class=\"gtm-content-click\" data-vars-link-text=\"called\" data-vars-click-url=\"https:\/\/www.axios.com\/vr-misses-coronavirus-pandemic-moment-487a914e-6057-48cd-8360-ff264ef6d4e7.html\" data-vars-content-id=\"73086bdb-3101-4aa1-8e65-f28b578ed05d\" data-vars-headline=\"The coming age of digital reality\" data-vars-event-category=\"story\" data-vars-sub-category=\"story\" data-vars-item=\"in_content_link\" href=\"https:\/\/www.axios.com\/vr-misses-coronavirus-pandemic-moment-487a914e-6057-48cd-8360-ff264ef6d4e7.html\" target=\"_self\" rel=\"noopener noreferrer\">called<\/a> &#8220;the trough of disillusionment&#8221; \u2014 not good enough to meet the expectations of consumers raised watching &#8220;The Matrix.&#8221;<\/li>\n<li>Still, VR and AR wouldn&#8217;t be the first technologies to <a class=\"gtm-content-click\" data-vars-link-text=\"initially fail to meet expectations\" data-vars-click-url=\"https:\/\/towardsdatascience.com\/history-of-the-first-ai-winter-6f8c2186f80b\" data-vars-content-id=\"73086bdb-3101-4aa1-8e65-f28b578ed05d\" data-vars-headline=\"The coming age of digital reality\" data-vars-event-category=\"story\" data-vars-sub-category=\"story\" data-vars-item=\"in_content_link\" href=\"https:\/\/towardsdatascience.com\/history-of-the-first-ai-winter-6f8c2186f80b\" target=\"_blank\" rel=\"noopener noreferrer\">initially fail to meet expectations<\/a> before <a class=\"gtm-content-click\" data-vars-link-text=\"eventually changing the world\" data-vars-click-url=\"https:\/\/www.axios.com\/openai-artificial-intelligence-text-language-14308121-1f67-468e-a6db-47558333c8b7.html\" data-vars-content-id=\"73086bdb-3101-4aa1-8e65-f28b578ed05d\" data-vars-headline=\"The coming age of digital reality\" data-vars-event-category=\"story\" data-vars-sub-category=\"story\" data-vars-item=\"in_content_link\" href=\"https:\/\/www.axios.com\/openai-artificial-intelligence-text-language-14308121-1f67-468e-a6db-47558333c8b7.html\" target=\"_self\" rel=\"noopener noreferrer\">eventually changing the world<\/a> when both the tech and the world were ultimately right for each other. <\/li>\n<\/ul>\n<p><strong>The bottom line: <\/strong>Both the path of technological development and the societal changes accelerated by the pandemic point toward a world where the virtual will make a <a class=\"gtm-content-click\" data-vars-link-text=\"desert of the real\" data-vars-click-url=\"https:\/\/plato.stanford.edu\/entries\/baudrillard\/\" data-vars-content-id=\"73086bdb-3101-4aa1-8e65-f28b578ed05d\" data-vars-headline=\"The coming age of digital reality\" data-vars-event-category=\"story\" data-vars-sub-category=\"story\" data-vars-item=\"in_content_link\" href=\"https:\/\/plato.stanford.edu\/entries\/baudrillard\/\" target=\"_blank\" rel=\"noopener noreferrer\">desert of the real<\/a>. <\/p>\n<p><strong>Go deeper:<\/strong> <a class=\"gtm-content-click\" data-vars-link-text=\"Hardware will determine virtual reality's future\" data-vars-click-url=\"https:\/\/www.axios.com\/hardware-determine-virtual-reality-future-c3d71646-b0dd-4971-934b-0bc4a1808293.html\" data-vars-content-id=\"73086bdb-3101-4aa1-8e65-f28b578ed05d\" data-vars-headline=\"The coming age of digital reality\" data-vars-event-category=\"story\" data-vars-sub-category=\"story\" data-vars-item=\"in_content_link\" href=\"https:\/\/www.axios.com\/hardware-determine-virtual-reality-future-c3d71646-b0dd-4971-934b-0bc4a1808293.html\" target=\"_self\" rel=\"noopener noreferrer\">Hardware will determine virtual reality&#8217;s future<\/a><\/p>\n<\/div>\n<\/div>\n<p>Published at Sat, 15 Aug 2020 14:15:00 +0000<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The coming age of digital reality Illustration: Annelise Capossela\/Axios The next decade of technological advances&#8230;<\/p>\n","protected":false},"author":12,"featured_media":1987,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-1988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-augmented-virtual-reality"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/techclot.com\/wp-content\/uploads\/2020\/08\/Qlw1FZ.jpg?fit=1920%2C1080&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3orZX-w4","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/posts\/1988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/comments?post=1988"}],"version-history":[{"count":0,"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/posts\/1988\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/media\/1987"}],"wp:attachment":[{"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/media?parent=1988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/categories?post=1988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/tags?post=1988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}