{"id":1793,"date":"2020-08-07T17:25:24","date_gmt":"2020-08-07T17:25:24","guid":{"rendered":"https:\/\/techclot.com\/index.php\/2020\/08\/07\/how-visual-commerce-is-transforming-the-customer-experience\/"},"modified":"2020-08-07T17:25:24","modified_gmt":"2020-08-07T17:25:24","slug":"how-visual-commerce-is-transforming-the-customer-experience","status":"publish","type":"post","link":"https:\/\/techclot.com\/index.php\/2020\/08\/07\/how-visual-commerce-is-transforming-the-customer-experience\/","title":{"rendered":"How visual commerce is transforming the customer experience"},"content":{"rendered":"<p><a href=\"https:\/\/www.google.com\/url?rct=j&#038;sa=t&#038;url=https:\/\/martechtoday.com\/how-visual-commerce-is-transforming-the-customer-experience-243172&#038;ct=ga&#038;cd=CAIyHGQzYWQwNmI0YTFiYjA3MmU6Y28udWs6ZW46R0I&#038;usg=AFQjCNE7CfM4-kSN3M9PJto2p7I4Xyz6ww\">How visual commerce is transforming the customer experience<\/a><\/p>\n<p><p>As we near the six-month milestone in the new world of the digital customer experience, one often overlooked segment is now more relevant than ever\u2014visual commerce.&nbsp;<\/p>\n<p>But what is visual commerce? 3-D images? Video sales calls? Visual commerce is much more than just these tactics, which proactive marketing departments are getting to know as they adjust to the new normal.&nbsp;<\/p>\n<p>\u201cThe transition that people expected to take four years has occurred in four months,\u201d said Chris Beaudin, director of marketing for Atlatl Software, a visual commerce platform. \u201cIt is a drastic mental shift that is now a necessity. A lot of big companies were dragging their feet, making the back end a priority, now they have to play catch-up.\u201d&nbsp;<\/p>\n<p>Founded as a CPQ software vendor for the manufacturing industry in 2013, Atlatl quickly morphed into a visual commerce platform after identifying the void in the marketplace.&nbsp;<\/p>\n<p>According to Atlatl:<\/p>\n<ul>\n<li>93% of human communication is visual;<\/li>\n<li>Humans process visuals 60,000 times faster than other forms of communication; and<\/li>\n<li>Humans remember 80% of what we see.<\/li>\n<\/ul>\n<p>\u201cAugmented reality and virtual reality have been around for a long time but always felt futuristic with no practical use for most companies,\u201d said Beaudin. \u201cThese companies let other marketing tactics take priority, but when COVID hit they had to admit that they would have been in a much better place if they had made visual commerce a higher priority.\u201d&nbsp;&nbsp;<\/p>\n<h2><strong>Defining visual commerce&nbsp;<\/strong><\/h2>\n<p>So what is visual commerce?&nbsp;<\/p>\n<p>It can be as sophisticated as using a visual digital platform to sell a car, where you can experiment with different colors, interiors, seating material and even digitally place the car in your driveway to see if it clashes with the color of your house. Or visual commerce can be much simpler and less expensive like identifying the right size, material and length of that elusive black cocktail dress for your Saturday night dinner party.&nbsp;<\/p>\n<p>Whether you are selling cars or cocktail dresses, there are three fundamental steps of visualization in the commerce process:<\/p>\n<ul>\n<li>Product visualization\u2014seeing the product;<\/li>\n<li>Visual configuration\u2014changing options, and;<\/li>\n<li>Augmented reality\u2014looking at the product in your driveway, living room or with a matching pair of shoes<\/li>\n<\/ul>\n<p>\u201cThese are all subtle emotional ways to connect with your buyer to influence the purchase, which is your goal as a marketer,\u201d said Beaudin. \u201cThey own it digitally so naturally they want to own it physically.\u201d&nbsp;<\/p>\n<p>The buyer experience in visual commerce has transitioned from three-dimensional images and generic aerial photos to a tech-savvy general public that is often more concerned about what they cannot see than what they can see.&nbsp;<\/p>\n<p>\u201cIt really is about reverse buyers\u2019 remorse,\u201d said Beaudin. \u201cYou want the buyer to feel in control as they are selecting the item in the sales process, [rather than] being sold the item. It makes a big difference.\u201d&nbsp;<\/p>\n<h2><strong>What is ROVI?<\/strong><\/h2>\n<p>We are all familiar with ROI in the business world, but in the world of visual commerce Atlatl and their peers talk in terms of \u2018ROVI,\u2019 Return on Visual Investment. Committed visual commerce campaigns have significantly less overhead as integrated visual displays and platforms can replace onsite sales staff and expensive marketing material. Also, the ability to offer a prospective buyer the same visual commerce experience 24 hours a day is extremely important in the current environment.&nbsp;<\/p>\n<p>But just exactly who is doing visual commerce the right way?&nbsp;<\/p>\n<p>\u201cWe find that B2B companies have been more proactive in the space and made the transition a lot easier,\u201d said Beaudin. \u201cThe construction and manufacturing industries were definitely ahead of the game and now it is paying dividends in ROVI. You also have traditional marketing giants like Apple and Nike province once again why they are innovators in the B2C space by embracing visual commerce and having those campaigns add to their bottom line.\u201d&nbsp;<\/p>\n<p>Beaudin\u2019s estimate on ROVI is a return of about 10 times the initial investment. According to Atlatl, 85% of consumers are willing to pay more for a better experience, which begins as soon as they physically step through the door, or visually lock eyes on that desired item.&nbsp;<\/p>\n<p>\u201cWith all of the budget uncertainty every industry is experiencing, now is the time to fully commit to visual commerce,\u201d said Beaudin. \u201cVisual commerce is all about speed, accuracy and experience. It is more of a challenge to bring together initially, but in the long-term it enhances the customer experience and expands your customer base.\u201d&nbsp;<\/p>\n<hr>\n<p>\t\t\t\t\t\t\t<!-- \/1038259\/MTT-email_articlemodule --><\/p>\n<div id=\"div-gpt-ad-1473447772845-3\">\n<\/div>\n<p><\/p>\n<div class=\"about-author row\">\n<h3>About The Author<\/h3>\n<div class=\"information col-lg-12 col-md-12 col-sm-12\">\n<div class=\"author-module\">\n<div class=\"avatar\">\n\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-responsive lazyload\"   data-src=\"https:\/\/i0.wp.com\/techclot.com\/wp-content\/uploads\/2020\/08\/vCEtkm.jpg?w=640&#038;ssl=1\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\">\t\t\t<\/div>\n<div class=\"about\">\n<p>\t\t\t\tRodric J. Bradford is the Editor of MarTech Today and has worked in the marketing technology industry as both a journalist and corporate project manager. <\/p>\n<p>Prior to joining MarTech Today Bradford served as Convention and Technology Beat Reporter for the Las Vegas Review-Journal\u2019s Business Press publication and worked as Technology Reporter for Global Gaming Business, the world\u2019s largest casino publication. In the corporate world Bradford has served as Technology Project Manager for CNA, Cigna, General Dynamics and Philip Morris. <\/p>\n<p>Bradford is an alumnus of the University of Missouri-Columbia.\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\t\t\t\t\t\t\t<!-- <br \/>--><\/p>\n<p><\/p>\n<p>Published at Fri, 07 Aug 2020 15:33:45 +0000<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How visual commerce is transforming the customer experience As we near the six-month milestone in&#8230;<\/p>\n","protected":false},"author":12,"featured_media":1792,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-1793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-augmented-virtual-reality"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/techclot.com\/wp-content\/uploads\/2020\/08\/vCEtkm.jpg?fit=140%2C140&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3orZX-sV","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/posts\/1793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/comments?post=1793"}],"version-history":[{"count":0,"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/posts\/1793\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/media\/1792"}],"wp:attachment":[{"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/media?parent=1793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/categories?post=1793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techclot.com\/index.php\/wp-json\/wp\/v2\/tags?post=1793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}