How programmatic advertising works
How programmatic advertising works
Josh Sternberg, Tech Editor for Adweek, explains how web and mobile advertising can microtarget users at massive scale.
Watch more Tech Stories, a running series of short documentaries from the award-winning reporters at TechRepublic: https://www.youtube.com/playlist?list=PLlkW2NIMmzSa4voiYHQSDqTQMPFf2zQV-
