Genus AI Launches Emotionally Intelligent Growth Platform for Brands at #AW2020

With a suite of AI-powered digital tools, the Growth Platform creates superior customer model, segmentation and specific content evaluation for increased campaign conversions and ROAS.

“After years of working with the world’s leading direct-to-consumer brands, we see that it is easy to scale the number of interactions but still very hard to scale the quality of these interactions to drive efficient growth,” said Dr. Tadas Jucikas, CEO, Genus AI. “Our new Growth Platform is designed to provide a seamless integration of enriched customer data enabling brands to select the most impactful content from their vast content libraries where the platform manages multiple digital advertising campaigns. During the pandemic our technology has provided a much needed competitive advantage to brands and opened the door to one-to-one emotional intelligence at scale.”

The Genus AI Growth Platform includes:

Customer Data Enrichment & Archetyping – it adds thousands of data points to existing customer data and assigns communication archetypes to segment customers based on how they respond to new information.
No-coding Customer Modeling – allows any team member to build predictive models without coding capabilities to leverage the most recent advancements in machine learning.
Visual Content Scoring & Matching – evaluate thousands of ad creatives at a click of a button and identify which creatives will have the highest appeal to the general audience and will be a good match for a selected customer segment.

One of the direct to consumer brands successfully adopting the Genus AI Growth Platform is Hunt a Killer, a popular monthly subscription gaming company.

“Doubling our ROAS just by being able to identify the best performing ad creatives out of thousands of user-generated content pieces is a tremendous success for us,” said Ryan Sandrew, Director of Customer Acquisition, Hunt a Killer. “Social media is key to our customer acquisition and we rely on advanced A/B testing to work out the best performing ad creatives. Using the Genus AI Growth Platform, we are able to achieve better campaign performance, quicker.”

Genus AI is a venture backed technology startup headquartered in San Francisco. The company operates a leading artificial intelligence technology hub in Vilnius, Lithuania, where it has gathered a team of Europe’s leading experts in the fields of mathematics, data science and machine learning.

Genus AI has raised $5M to date from leading Venture Capital and Angel investors in Europe and the US such as Picus Capital, Transamerica Ventures, Maschmeyer Group Ventures, HDI and others.

The company has been recognized as an AI leader in the space and has recently participated in leading accelerator programs such as Stanford’s StartX and New York’s FinTech Innovation Lab and others.

Learn more about the Genus AI Growth Platform and request its access to start leveraging AI-generated insights today.

The Genus AI Growth Platform uses the most recent advancements in Machine Learning to scale emotional intelligence in interactions between brands and customers to drive business growth.

SOURCE Genus Artificial Intelligence Inc.

Published at Thu, 08 Oct 2020 12:00:00 +0000

Adverity Launches Augmented Analytics

NEW YORK–(BUSINESS WIRE)–Adverity, a leading force in marketing data intelligence, today launched Augmented Analytics, an automated tool for marketers. Using artificial intelligence (AI) and machine learning, it can access hidden insight and provide critical intelligence on data to improve marketing measurement effectiveness and maximize performance.

Providing an insight-led approach to marketing, Augmented Analytics enables marketers to stay agile in the new, rapidly accelerating marketing landscape, and empowers brands and agencies to realize the full value of their data.

It optimizes performance by uncovering the deep insights that conventional analytics approaches can miss and significantly decreases the time to discover them. This allows marketers to identify patterns and detect anomalies as they happen so opportunities are not missed, and hidden issues are revealed before becoming a problem.

The tool also automatically helps identify problems with data quality and provides suggestions on how campaign budgets should be reallocated to ensure a better return. It helps marketers to create forecasts by learning from historical data, looking at current spend, and predicting future short-term spend to help achieve optimum use of budgets. It also provides cross-channel optimization by analyzing historical spend and revenues, and recommending reallocation of budgets.

For brands, Augmented Analytics provides much greater insights than standard analytics tools and methods, giving them a crucial competitive edge. It enables the whole team to make insightful decisions quickly, which allows them to correct the focus of campaigns, quickly grasp opportunities for greater performance, and achieve maximum returns without the risk of overspending.

For agencies, they can discover much faster, actionable insights for their clients within enormous amounts of data. Augmented Analytics provides greater granularity and depth of insights, which may have been missed previously, so they can develop more effective strategies for their clients. It also enables them to optimize budget spend, while maximizing ROI, allowing them to demonstrate a much higher level of value, helping build and maintain their reputation, and ultimately retain clients.

Alexander Igelsböck, CEO, at Adverity comments: “Rather than searching for the proverbial needle in the haystack, Augmented Analytics gathers the needles before they hit the haystack. A huge benefit of the platform is that it allows marketers to pull data from almost any channel in any format, and because of the way it works if actively mapped, can link in conversion data from many different attribution tools, which in turn can be used as part of a suggestion engine. However, where the platform holds the most value for marketers is the granularity of the data and the speed at which it performs this task.

“Beyond forecasting trends, Augmented Analytics also looks at all channels and campaigns to create predictions and budgetary recommendations. It can tell the difference between brand-focused and product-focused campaigns by using signals (such as likes, comments, and dwell times) and shows users the most valuable insights from the data. For the modern marketer this means report generation, and the associated time invested, is a thing of the past.”

Jordan Baines, Co-Founder & Chief Strategist of Digital Matter, a digital agency based in the USA using the tool comments: “The best thing about Augmented Analytics is that it sees what you see and also the things you didn’t.”

Augmented Analytics can be integrated into existing operations and is accessible for any teams across the organization – avoiding the need for deep analytical capabilities and the specialist skills otherwise required to provide such insight, as well as the associated high costs.

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About Adverity

Adverity is an intelligent marketing analytics platform specializing in enabling data-driven marketing teams to make better decisions and improve performance, faster and easier. By transforming siloed data into actionable insight, Adverity reduces the complexity involved in demonstrating the return on investment of multichannel marketing spend.

Through automating data integration from hundreds of sources, our vendor-agnostic, end-to-end platform delivers a single view of marketing performance across your business. With the help of powerful data visualizations, Adverity reveals tangible business impact of marketing activities and improves performance by uncovering real-time opportunities to fuel growth with augmented analytics. To find out more visit Adverity.com.